GFNY is a global network of endurance events that needed a strong brand identity to stick out. The distinctive green and black colors, coupled with dynamic diagonal stripes, has given all of the collateral materials (Newsletters, posters, jerseys, websites and event signage) an instantly recognizable look that has set this brand apart.
With over 4000 participants, the GFNY New York is one of the biggest cycling marathons in the world. There are over 15 in total from Columbia to Malaysia. Distinctive branding has helped set this brand apart.