Greg LeMond Reboot

Greg LeMond is a venerable cycling brand that needed a reboot. Beginning with the identities, we updated the look of the company logo as well as various new products, the most important being the new flaghip "Washoe" bike. Here are some clips of the excellent press the bike's appearance received: "The Washoe has received wide praise in online chat rooms and in bike reviews. “The Washoe had us drooling,” Men’s Journal gushed. “I love the way this bike looks and the way it rides,” says Gene Oberpriller, a former pro mountain-bike racer who owns One On One Bicycle Studio in Minneapolis." We then rebuilt the website to be direct-to-consumer and allowed customers to easily assemble their own bike. I also designed a suite of Google and print ads along with water bottles, and soft goods that we sold on the site. Examples of each phase below:

You may also like

Sex/Money/Status Scarves
2016
Streetopia Animation
2017
Steve Jobs and Apple for Fast Company
2016
Logos & Identities
2016
A&E Networks DAMIEN
2017
"The Atlantic" Magazine Covers
2016
Axl Rose spread for Rolling Stone magazine
2016
3D Visualization
2016
GFNY Branding
2016
"Nook" for Barnes & Noble
2016
Back to Top