Greg LeMond is a venerable cycling brand that needed a reboot. Beginning with the identities, we updated the look of the company logo as well as various new products, the most important being the new flaghip "Washoe" bike. Here are some clips of the excellent press the bike's appearance received:
"The Washoe has received wide praise in online chat rooms and in bike reviews. “The Washoe had us drooling,” Men’s Journal gushed. “I love the way this bike looks and the way it rides,” says Gene Oberpriller, a former pro mountain-bike racer who owns One On One Bicycle Studio in Minneapolis."
We then rebuilt the website to be direct-to-consumer and allowed customers to easily assemble their own bike.
I also designed a suite of Google and print ads along with water bottles, and soft goods that we sold on the site. Examples of each phase below: